Posts Tagged ‘iPad’

http://www.mediapost.com/publications/article/171472/amazon-app-store-on-fire.html
What I think this means: With the recent huge success of Amazon’s app store we are seeing some new emerging trends. The first is that the Apple app store has a real contender on there hands. The success of the Amazon app store also represents a threat to Android and Google. (this despite the fact that Amazon Kindle Fire uses a re-skinned Android operating system.)

real life examples…

Posted: January 31, 2012 in Uncategorized
Tags: , ,

Suppose you are a green power company looking to increase efficiencies around energy audits? Sure you could send your workers out with clipboards and manually enter the information when they get back – but wouldn’t it be far more efficient if they had iPads with an ap that allows them to quickly input the data using drop down menus? What if you were a trucking company where the driver always had to get out of the truck as he filled grain in from a silo to be sure the load was evenly dispersed – but instead had an iPhone synching to a bluetooth camera that allowed him to efficiently and safely move his truck forward to be sure the load was correct? These are just a couple of examples of how smart use of iPhones and iPads can increase business efficiency in a cost effective way. I bet most of you have some ideas as well but do not have an internal team to build it. Bring Lextech your ideas and we can give you some ideas on what it would take – working together.

Quick thoughts: This changes everything! If iPad becomes the defacto media device in most students backpacks, brands need to be making strategic decisions now! If your company has not ported your brand to iPad yet – what are you waiting for? iPad will be omnipresent with the most desirable of advertising targets – students from 13-24. The beautiful thing is, this strategy will also align with iPhone and web goals for smart companies growing there business with new media platforms. The future looks very bright for those that are ready to act now – or can find good partners to help them get there – fast!