Quick thoughts: This changes everything! If iPad becomes the defacto media device in most students backpacks, brands need to be making strategic decisions now! If your company has not ported your brand to iPad yet – what are you waiting for? iPad will be omnipresent with the most desirable of advertising targets – students from 13-24. The beautiful thing is, this strategy will also align with iPhone and web goals for smart companies growing there business with new media platforms. The future looks very bright for those that are ready to act now – or can find good partners to help them get there – fast!